Pure, Soft and Geometric in Form the New Jude collection by Russell Gillott
MAY, 2022 - Design Hunter
New for 2022, JUDE is our latest addition to British Design Shop’s expanding collection of sofas.
Pure, soft and geometric in form, our new Jude collection is best described as a squircle, a blend of both a square and a circle. Styled and photographed by Helen Powell from Design Hunter, known for her interiors and lifestyle blogging. As part of our ongoing collaboration work and with her insights into trends, she opted for this gorgeous fabric to dress the Jude sofa. She wanted to offer an alternative to the grey, beige and cream tones we’ve seen so much of over the past few years so she chose this stunning textured weave from Romo Fabrics in Serandite. The colour is warm and soft-toned and works beautifully with earthy neutrals like these ceramic pieces. The textured weave gives it a multi-dimensional appearance rather than a flat finish, so it’s perfect for adding richness and depth to a design scheme. If you are sometimes a little unsure about colour this is a great way to move beyond grey or beige. And if you have no such problem and gravitate quite readily towards bolder colour combinations it would look great paired with scatter cushions in one of the complementary colourways from the Romo collection, such as Goldcrest or Navy.
Blending both square and circular forms Jude is a sumptuous, curvaceous design. It’s available in either a single piece format as shown here or as a sectional. There’s also a loveseat option. Like all British Design Shop sofas it’s made to order here in the UK, with the designers and craftsmen working closely together to create furniture of an exceptionally high standard.
It’s a strong design that has personality and presence, but it’s also versatile – by opting for different cushion arrangements you can style it in several different ways. Back cushions are included for full comfort and support, or you can switch things up and opt for bolsters and/or scatter cushions to create a cleaner, more minimal look.
Styling and photography by Helen Powell for British Design Shop. Fabric by Romo.